Help drive sales every semester
Leverage the We Proudly Serve Starbucks® Beverage Program and get the ingredients, equipment, and support you need to help maximize your revenue all semester long.
Get stocked on the supplies you need
Short on time? We make it easy to prepare for the campus rush with our Back-to-School Starter Kits.
Back-to-School Starter Kit (Espresso)
Get all the essential supplies for your handcrafted espresso business, including ingredients for chai, matcha, and espresso beverages.
Back-to-School Starter Kit (Frappuccino)
Get everything you need to serve a range of cold beverage favorites like Starbucks Refreshers® Beverages, Frappuccino® blended beverages, and cold brew.
Get ready for the campus rush
Follow the checklist
Make sure you have everything you need with the 2026–2027 We Proudly Serve Starbucks® Back-to-School Operational Guide.
Staff training that unlocks more sales
Give your baristas the skills to deliver high-quality service and consistent results with our convenient online training resources.
Attract more customers
Drive seasonal traffic
Participate in the We Proudly Serve Starbucks® seasonal promotions and get the ingredients and tools you need to serve the limited-time drinks students love.
Interested in signing up for prescheduled shipments? Call 1.800.344.1575.
Drive Spark interest with sampling events
Customers are more willing to purchase a new beverage if they have sampled it first. Our Back-to-School Sampling Guide is your playbook for successful sampling events, with a variety of easy-to-execute sampling ideas, plus plenty of tips and best practices. Download the guide and bring these high-impact events to your campus location.
Retain more customers
Encourage repeat visits
Help drive customer loyalty with printable frequency cards designed for college and university locations.
Turn your café into a destination
Strengthen your café’s appeal with in-store display and menu assets from the Operator Brand Experience Toolkit.
Stay ready to serve
Order branded serveware
Offer students an authentic Starbucks experience with branded serveware and allow the Starbucks brand halo to elevate your location.
Offering cold foam yet?
Order the Starbucks® Portable Cold Foamer and unlock a variety of core and seasonal beverages that students love.